Customer Channels & Onboarding
How customers reach you (app, web, USSD, agent, branch) and how long it takes a new customer to go from interest to actively transacting.
- Scoring 0 to 3
- Pick the single journey that drives the most branch traffic (often account opening or funds transfer) and make it work end to end on one channel before adding any others. Build it on a shared service layer from the start, because that is what makes the second and third channel an extension rather than a rebuild.
- Scoring 4 to 6
- Your channels work, but they are drifting apart: the same product behaves differently on app, web and USSD. Move the business rules into one shared API layer so a change to a limit or a fee is made once, then add the missing low-bandwidth channel on top of it rather than beside it.
- Scoring 7 to 9
- You are past the build stage, so the remaining gains are in journey quality: onboarding drop-off, time to first transaction, recovery from failed payments. Instrument each step and treat channel work as continuous product improvement instead of projects. Channel and onboarding engineering, including USSD and eKYC flows, is part of what we build.